We will know we have addressed this imperative when we implement a wide ranging enrollment management plan that encompasses recruitment, application, review, admission, enrollment, orientation, formation, timely progress toward graduation, placement, and alumni/ae involvement.
Develop an enrollment management plan that comprehends but is not limited to the following strategies (2-‐5). Create and install the organizational responsibilities, capabilities and structures to ”house” and administer this plan in an effective and efficient manner.
The following strategies are related to pre-‐matriculation components of the enrollment management plan (recruitment, application, enrollment):
Increase the percentage of applications to masters’ degree programs from the pool of potentially qualified applicants. Actions to advance this strategy include, but are not limited to:
• Analyze and quantify the ever-‐changing pool of potential applicants (define the pool). Figure out a legitimate way to measure effectively the share of potentially qualified applicants who actually apply to PTS. Set goals to increase our share and track our performance against this goal.
• Increase resources to create and utilize effective marketing tools
• Continue to create intentional partnerships with feeder institutions, including, but not limited to PCUSA-‐related institutions (e.g., colleges/universities, churches, other non-‐profits, NGOs)
• Utilize more intentionally the resources within our campus community, alumni/ae, trustees, and other ‘friends of PTS’ to increase our applicant pool
Develop specific recruitment plans for each degree program.
The following strategies related to post-‐matriculation components of the enrollment management plan (orientation, formation, timely progress toward graduation, placement, and alumni involvement):
Strengthen institutional resources for and provision of academic planning and support services, giving specific consideration to:
• A professionally staffed resource center
• Enhanced academic advising (improve the online module and add an individual advising component)
• Extended orientation, such as weekly Wednesday seminars through the fall term
Utilize more intentionally the resources within our campus community, alumni/ae, trustees, and other ‘friends of PTS’ to expand our placement network.